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So you have a great website and you think it will be up there on Google as soon as somebody looks for your product or service. Well sorry to break the news to you, unless it’s just you and another guy in town offering that service, you’re probably not going to show up on the first pages.

To you, your site is the most important thing on the internet, but Google robots crawl through more than 100 Million sites online and you’re not really on their priority list, unless you tell them. That’s where we come in with the magic of SEO

Good SEO focuses on fundamentals of ON-SITE and OFF-SITE SEO. Here is just a glimpse of a few fundamentals. 

Authoritative and Rich Site Content – ever notice how Wikipedia pops up with anything that you search for and they’re usually the first ones on the list? Just Google “Elephants”. Go ahead, do it. If you did, you would’ve seen Wikipedia as #1. Well there you go, that’s good authoritative content for you, and Google likes to display them as #1 because Wikipedia has shown itself to be the authority on Elephants due to their rich content.   

Relevant Keywords on your Pages – so let’s say your business is Underwater Basket Weaving in Toronto.  Well if nowhere on your site do you mention the specific keywords that people are typing in Google when searching for that business, then you won’t be displayed on the first page. You want to be specific about all the different keywords that will get you seen and you want to include them in various different formats as your headers, meta descriptions, meta tags, and in your images. We research the keywords for you, pick out the most relevant ones and place them around your site in key areas where they will be noticed. 

Good backlinks for maximum Relevance – Think of your site as politicians campaigning, and Google is the final ballot count. Whoever gets more relevant votes – wins.  That is exactly what backlinks are. They are links from other sites to yours that say, hey I vote for this site. However, not all backlinks are created equal. Just like not all political endorsements are created equal. A celebrity endorsement will carry more weight than a regular person endorsement. So you want to have a good number of authoritative backlinks with good anchor text.  Don’t worry about the techy jargon, we got you covered. 

THE KEY IS TO KNOW WHEN AND HOW TO APPLY THE HIGH-LEVEL FUNDAMENTALS. THAT’S WHERE OUR EXPERTISE COME IN.  A QUICK CALL COSTS NOTHING BUT COULD MEAN THE WORLD TO YOUR BOTTOM LINE.


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